Staff feedback

Gravity HR offer a unique programme to assess staff loyalty within your organisation

Background

Whilst most companies focus on traditional staff satisfaction surveys, we offer an approach that specifically aims to measure and improve loyalty. Loyalty is a key driver of staff retention, helping companies keep their staff and improve their effectiveness.

What makes our approach different is that it is very simple, using just three metrics to determine office, local, regional, national and global staff loyalty. Secondly, it delivers these metrics in a timely way to the appropriate staff so that actions can be taken to deliver improvements. Thirdly, it is a fully flexible framework, which can adapt quickly to the evolving situation within the workplace. Participants are asked to complete a more detailed questionnaire that we build to focus on the area's identified in the simpler survey. The percentage response from a traditional staff satisfaction surveys historically can be disappointing. However in our last project we gained a 92% response level to the first electronic survey invitation!

How it works

Once the company structure is identified:

1. An electronic survey invitation is sent out to all target staff.

2. Those who respond are invited to complete a 2-question (or more) survey (one metric, one comment). Included in this is a request for permission to participate in a more in depth survey later.

3. Those who do not respond are automatically sent a reminder at a given time after the initial invitation.

4. Completed surveys are automatically processed, then some predefined logic is applied to segment and distribute the results to the appropriate people. For example: Departmental managers are given a dashboard of how the loyalty results break down for their department, plus the factors that contribute to that score; Country or group managers are given the same type of dashboard but data is aggregated from all offices within that territory; Staff themselves can receive an electronic copy of the dashboard results.

5. The managers who receive the reports are encouraged to record what they have done with the feedback. This helps building up a knowledge base of what staff said against what managers propose to do in response.

6. From the staff that have agreed to participate in the detailed surveys we can gain a more in-depth understanding of their thoughts and motivations. Results can be aggregated against the original survey.

7. After a given time(i.e. 6 months), the same survey can be repeated to see what, if anything, has changed in terms of increasing staff loyalty.

What we need

Each implementation is put together specifically for the individual client situation. However, in general, all that is needed is:

1. A list of participating staff and their email address.

2. An organisational structure chart to understand who should receives the reports from staff (once they have been seen by HR) and when they wish to receive those reports.

3.   An understanding of any specific area you would like to focus on in the detailed questionnaire.